Hegemony - an indirect form of imperial dominance in which the hegemon (leader state) rules geopolitically sub-ordinate states by the implied means of power, the threat of the threat, rather than by direct military force… Culturally, hegemony also is established by means of language, specifically the imposed lingua franca of the hegemon (leader state), which then is the official source of information for the people of the society of the sub-ordinate state. Therefore, in the selection of the particular information to be communicated to the sub-ordinate populace, the language of the hegemon thus limits what is communicated; hence, the source practises hegemonic influence upon the person or people receiving the given information. In contemporary society, the exemplar hegemonic organisations are churches and the mass communications media that continually transmit data and information to the public. As such, the ideologic content of the data and information are determined by the vocabulary with which the messages are presented — how the messages are presented; thereby determines the value of the information as “realiable” or “unreliable”, as “true” or “false”, for the recipient reader, listener, and viewer. Hence is language essential to the imposition, establishment, and functioning of the cultural hegemony that influences what and how people think about the status quo of their society.